How to make extra income with Podcast ads

 How to make extra income with Podcast ads

How to make extra income with Podcast ads

The audience for podcasting has grown significantly over the past year, according to The Podcast Consumer 2019, a report by Edison Research and Triton Digital. Fifty-one percent of Americans ages 12 and up said they had listened to a podcast before. 30% reported having listened to one in the past month, and 22% had heard one in the past week.

How Do Make Money with Podcast?

Advertisements are one of the most effective ways that podcasts can produce an income, although it may take time to build an audience that attracts the attention of potential advertisers.

The podcast industry is growing quickly, and advertisers are paying attention. Selling advertising is one popular way to monetize a podcast.

 

Even if you don’t have your own show, you can take advantage of the expanding market by acting as a liaison to facilitate sales between podcasts and advertisers.

Advertisements are typically sold by CPM, which stands for cost per mille, or cost per 1,000 listeners. Ad buying platform Advertise Cast lists the going industry average rates for podcast advertising at $18 per 30-second ad CPM and $25 per 60-second ad CPM.

 

CPA, which stands for cost per acquisition, is another metric for podcast ad sales. This is results-dependent and calculated based on the number of sales or sign-ups an advertisement creates.

How To Monetize A Podcast Directly

  1. Create paid membership tiers

The latest trend in podcasting is creating paid membership tiers. Listeners can pay to access exclusive content, private Facebook groups, or podcast swag.

  1. Sell sponsorships or ads

Sponsorship is the most common way to monetize a podcast. Aside from accepting donations, it’s also the easiest because you don’t have to create or sell anything. You just have to set up a deal with a sponsor.

You’ve probably heard podcasters start their show or break in with something like “This episode is brought to you by [some company]. If you’re looking for a…” You get the idea. That’s a sponsorship.

How to make extra income with Podcast ads

The audience for podcasting has grown significantly over the past year, according to The Podcast Consumer 2019, a report by Edison Research and Triton Digital. Fifty-one percent of Americans ages 12 and up said they had listened to a podcast before. 30% reported having listened to one in the past month, and 22% had heard one in the past week.

How Do Make Money with Podcast?

Advertisements are one of the most effective ways that podcasts can produce an income, although it may take time to build an audience that attracts the attention of potential advertisers.

The podcast industry is growing quickly, and advertisers are paying attention. Selling advertising is one popular way to monetize a podcast.

 

Even if you don’t have your own show, you can take advantage of the expanding market by acting as a liaison to facilitate sales between podcasts and advertisers.

Advertisements are typically sold by CPM, which stands for cost per mille, or cost per 1,000 listeners. Ad buying platform Advertise Cast lists the going industry average rates for podcast advertising at $18 per 30-second ad CPM and $25 per 60-second ad CPM.

 

CPA, which stands for cost per acquisition, is another metric for podcast ad sales. This is results-dependent and calculated based on the number of sales or sign-ups an advertisement creates.

How To Monetize A Podcast Directly

  1. Create paid membership tiers

The latest trend in podcasting is creating paid membership tiers. Listeners can pay to access exclusive content, private Facebook groups, or podcast swag.

  1. Sell sponsorships or ads

Sponsorship is the most common way to monetize a podcast. Aside from accepting donations, it’s also the easiest because you don’t have to create or sell anything. You just have to set up a deal with a sponsor.

You’ve probably heard podcasters start their show or break in with something like “This episode is brought to you by [some company]. If you’re looking for a…” You get the idea. That’s a sponsorship.

How to make extra income with Podcast ads

The audience for podcasting has grown significantly over the past year, according to The Podcast Consumer 2019, a report by Edison Research and Triton Digital. Fifty-one percent of Americans ages 12 and up said they had listened to a podcast before. 30% reported having listened to one in the past month, and 22% had heard one in the past week.

How Do Make Money with Podcast?

Advertisements are one of the most effective ways that podcasts can produce an income, although it may take time to build an audience that attracts the attention of potential advertisers.

The podcast industry is growing quickly, and advertisers are paying attention. Selling advertising is one popular way to monetize a podcast.

 

Even if you don’t have your own show, you can take advantage of the expanding market by acting as a liaison to facilitate sales between podcasts and advertisers.

Advertisements are typically sold by CPM, which stands for cost per mille, or cost per 1,000 listeners. Ad buying platform Advertise Cast lists the going industry average rates for podcast advertising at $18 per 30-second ad CPM and $25 per 60-second ad CPM.

 

CPA, which stands for cost per acquisition, is another metric for podcast ad sales. This is results-dependent and calculated based on the number of sales or sign-ups an advertisement creates.

How To Monetize A Podcast Directly

  1. Create paid membership tiers

The latest trend in podcasting is creating paid membership tiers. Listeners can pay to access exclusive content, private Facebook groups, or podcast swag.

  1. Sell sponsorships or ads

Sponsorship is the most common way to monetize a podcast. Aside from accepting donations, it’s also the easiest because you don’t have to create or sell anything. You just have to set up a deal with a sponsor.

You’ve probably heard podcasters start their show or break in with something like “This episode is brought to you by [some company]. If you’re looking for a…” You get the idea. That’s a sponsorship.

Deepak Kumar

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