Looking for sponsors for your college fest can be a a little bit of a backbreaking task, but exciting at the same time. You will get to learn a lot. These are the best ways to get sponsorship for Indian college fests, you may try doing the following:
Maybe a month before the fest. Go to the malls, restaurants and bigger outlets near you. I say this because if you are going for popular companies (lets say Nike, Apple, etc), the process only begins at the outlet. There you will get the number/mail ID/both of some important person who handles this. You will have to get in touch with this person and convince him/her. If you are able to rope in a big company, your effort will be reduced to a great extent as they might sponsor your fest heavily.
Pretty easy targets are newer, local outlets-
These are looking to market themselves and you are giving them that opportunity. Do not expect a huge amount from them.
Sponsors will readily agree if you allow them to sponsor in part with their merchandise. Coke once sponsored the fest at my college where they gave out free Coke cans to everyone.
Have a brochure and a mail with a presentation ready at hand-
You will be asked to mail the details at a lot of places. This brochure and presentation should contain the benefits your fest is offering in a very visible way.
Most importantly, look for contacts through the college students-
Almost definitely, every college has a few students who have dads or uncles at high posts in big companies. Some of the companies who were the principal sponsors for our college fests over the years were Bosch, Reliance, Bangalore Metro and so on. Probably all came through contacts.
These are the the best ways to get sponsorship for Indian college fests . Hope this will help you to get your next sponsors.